squarespace | adobe photoshop | Adobe illustrator

bajka club.
cohesive brand identity

what is it?

This is a responsive website for a local business — a live music club, named Bajka. Its goals are to provide information such as upcoming events, contact information, served food menu, and the club’s location. Bajka website’s other destinations are to present past concerts and events in an apparent and eye-catchy photo gallery as well as provide a link to their Facebook profile page.

ideation

I started this project with a deep dive into competition and target audience. I studied competing clubs and interviewed the owner to understand their needs and business challenges. I researched and proposed several Squarespace templates which would fit the subject and the target audience.

design production

I developed a site map and iterated on it with the owners. Once we had a satisfying site structure, I created several quick layout sketches. I proceeded to design page layouts directly in Squarespace.

branding

I traced pixel-based Bajka’s club logo and recreated it in scalable vectors. I refined all the straight lines and curves as well as I adjusted kerning and unified the color.

I also designed a food menu, bar menu, social media asstes, and event poster — all, cohesive to Bajka’s branding elements and the overall club spirit.