Sketch

Bedrock.
Website Redesign

what is it?

My task was to rethink and refresh branding and design language for the Bedrock Analytics Corporation.

ideation

The goals were to bring the brand to contemporary standards and to overhaul user experience according to the current and forthcoming design and storytelling trends.

I began my design process with research about the company’s audience, business approach, and core values. This helped me to determine main design decisions such as layout graphics, color palette, and typefaces.

Twelve column grid layout

redesigned layout of the bedrock landing page