adobe illustrator | Adobe Photoshop | adobe indesign
census 2020.
marketing collateral
what is it?
I collaborate with Contigo Communications on multiple projects designed for Census 2020. I worked on collateral designs for t-shirt, sticker poster and door hanger.
ideation
I started the project with an in-depth discussion with the customer. It helped me understand the Census 2020 goals, its activities, target audience, and local significance.
design production
I started each project by defining the project strategy and schedule iterations dates. My client and I discussed primary needs, expectations, and all needed deliverables.
Once the strategy was defined, I worked on design decisions such as typefaces, layout grid systems, color palette, and media assets. After these elements were accepted by the clients I started working on consecutive drafts.
